Online Payment Platform revolutionizes payment services by addressing the most significant challenges faced by marketplaces and platforms. Their rich history and deep understanding of the pain points in the market inspired them to establish the company and transform the user experience. Today, their solutions serve hundreds of clients and cater to hundreds of millions users globally, setting the standard for seamless and efficient payment journeys.
Before partnering with Dapper, Online Payment Platform had not engaged in any marketing activities before. Since the company aimed to grow significantly in the upcoming years, they were looking for new ways to grow in clientele. That is why they started looking for a growth agency to help them.
Dapper suggested a demand generation and capture strategy and investing resources to let Online Payment Platform become niche famous within their market.
In order to reach this goal, Dapper started creating monthly videos with Subject Matter Experts (SMEs) working at Online Payment Platform. The content is tailored for each region, taking into account the language spoken and the most prominent struggles within that market. Additionally, Dapper guides the SMEs in becoming thought leader in each of these regions by creating organic content on LinkedIn.
Next to demand generation, Dapper optimized the advertising structure across various platforms. For Google ads, these optimizations have led to a consistent influx of leads. On LinkedIn, ads are running containing the created videos, posts written by the SMEs and motion design videos. The best-performing campaigns boast click-through rates exceeding 11%.
Embracing a demand generation strategy has led to the following results for Online Payment Platform.
Increase in number of inbound sales calls (from 2 to 6 per week)
Increase in leads from 2023 to 2024
CTR on LinkedIn ad campaigns
Bluebird
